home to you!

It’s been three decades since owner Sam Nirenberg surveyed the Danforth-and-Broadview neighbourhood and decided it was the right location to flex his denim expertise and open Toronto’s top jean shop.

Since then our taste in blues has evolved, with slouchy boyfriend cuts and ripped-up styles now attracting Nirenberg’s more fashion-forward customers. Classic fits and dark washes from Seven, Citizens of Humanity, AG, Paige, and Fidelity are Body Blue’s highly recommended essentials .

new arrivals